A Christmas Story (1983) is now a holiday staple, in part due to the constant airplay on cable and broadcast TV for the last 20 years. Based on Jean Shepard’s 1966 book In God We Trust: All Others Pay Cash, it remains a classic satire of Pre-WWII American suburbia.

A lot of the jokes have been lost to time, including this one. Ovaltine isn’t exactly ubiquitous, no one quite knows what a Secret Decoder Ring looks like, let alone the pain of a child having to choke down powdered milkshakes to earn the right to a mail-away prize (and also the agonizing wait for the postman to deliver it).

The elder millennials of the group remember just enough of these things for us to be nostalgic, perhaps that’s why we always tune in at least once every year.